Nothing is so powerful as an insight into human nature … what compulsions drive a man, what instincts dominate his action … if you know these things about a man you can touch him at the core of his being.
—Bill Bernbach, Legendary “Mad Man”
Traditionally, we have seen the entrepreneur as a lone wolf who creates a big, powerful enterprise on his own. The reality is quite the opposite. Successful entrepreneurs cultivate a network of contacts. Alliances with others will keep you in the know and stimulated, and your business will be more successful as a result.
No matter how great your business idea is and how smart you are, you can’t grow a business alone. Of course, we’d all like to believe that business ...