You can say the right thing about a product and nobody will listen, but you’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen. The more intellectual you grow, the more you lose the great intuitive skills that really touch and move people.
—Bill Bernbach, Legendary “Mad Man”
Every day, entrepreneurs make tens of thousands of business presentations and business pitches, all around the world.
Most of them are very boring, with way too much information.
That’s a lot of misery—on a global scale.
Yet despite the evidence, the blank eyes and fidgeting movements, most business presenters turn on the PowerPoint, dim the lights, and put slides with tons of ...