An idea can turn to dust or magic,depending on the talent that rubs against it.
—Bill Bernbach, Legendary “Mad Man”
A hot new area of branding today is internal branding, the brand you build inside your company with employees. Successful entrepreneurs and big companies alike realize that it’s not just a race to attract customers, but you also need to attract the best talent and create a strong company culture. A key audience for breakthrough branding comes through the door into your company each day.
You will be more successful if you have a strong employer brand, a culture that thrives on growth and where there is a dream team at every level of the organization.