Breakout Strategies for Emerging Markets: Business and Marketing Tactics for Achieving Growth

Acknowledgments

This book has been inspired by the dozens of companies in emerging markets all over the world whose stories we have had the privilege of sharing. There were many more stories that we wish we could have shared. We gratefully acknowledge our many contributors whose profiles are at the back of this book. We also thank our student assistants, Alaina D’Anzi, Ebenezer Osunlalu, and Innocent Djiofack for their help with the in-depth research this book required. In addition, our thanks to Aarya Budhiraja (BBA research assistant at Emory University) and Anthony Koschmann (PhD candidate at Emory University) for assisting in our research. Special thanks to Isha Edwards for editing and organizing the citations for each chapter. We are also ...