Breakout Strategies for Emerging Markets: Business and Marketing Tactics for Achieving Growth

Index

Numbers

2.4 GHz chip, 91–92

4 A’s of Marketing

benefits, 5

and breakout strategies, 6

elements of, 4–5

strategies related to, 13

4 P’s (product, pricing, place, promotion), 156, 197

27 MHz chip, 91

A

acceptability

breakout strategies, 200–201

creating, 6, 199

cultural and psychological factors, 7

in diagram, 13

explained, 4, 18

access

building for, 110–114, 205

increasing, 9–10

accessibility

breakout strategies, 202–203

in diagram, 13

explained, 4, 9–10

providing, 6, 100

Acquired Immune Deficiency Syndrome (AIDS), 63, 155

adidas Group, 184

affluent class, 9, 63

affordability

achieving, 8, 60–61, 70

breakout strategies, 200–201

and democratizing offers, 57–58

in diagram, 13

explained, 4

significance of, 9

strategies for, 6

Africa

automatic ...