CHAPTER 2Close the Traction Gap

Up to this point in your life, you have probably associated the word traction with the grip of your tires on a slick or icy road, but the term traction is equally powerful to describe—and visualize—the footing you offer new hires coming on board your team. Giving them traction means offering the technical and social footing they need to take their place in, and feel the first effects of, your draft. Your commitment to their onboarding process gives them the kind of traction that leads to their commitment.

Minimizing the time and emotional space that lies between the hiring process and giving your newest assets traction is critical to capturing their long-term engagement. Every organization has specific techniques, ...

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