Chapter 17. PRINCIPLE #17: TELL PEOPLE HOW THEY'RE DOING

Change does not happen overnight and an individual's journey into different behaviors is oftentimes fraught with fear and uncertainty. Communication and a supportive community can certainly help, but on their own they are not enough. Employees venturing into new terrain without some form of feedback are likely to question the wisdom of the actions.

Unfortunately, while the importance of telling people how they are doing is acknowledged by many, appropriate action is taken by few. Senior executives do not always appreciate the importance of positive recognition and tend to rely too much on HR systems to manage the behavior and performance of employees. They assume that recognition programs ...

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