Endnotes
Chapter 1, “Failure & Stagnation”
1. Griffin and Paul Belliveau, Drivers of NPD Success. The 1997 PDMA Report (Chicago, Product Development & Management Association, 1997).
2. D.S. Hopkins, New Product Winners and Losers, Conference Board Report #773, 1980.
3. Booz Allen Hamilton, New Product Management for the 1980s (New York; Booz Allen Hamilton).
4. Bill Gorman, New Product News, 1990.
5. Christopher Powers, “Flops,” Business Week, August 16, 1993, Number 3332, 76.
6. Linton, Matysiak, and Wilkes, Marketing, Witchcraft or Science, 1997.
7. Robert G. Cooper, Winning at New Products, 2nd Edition, 1993, 8.
8. Christopher Powers, “Flops,” Business Week, August 16, 1993, Number 3332, 76.
9. Booz Allen Hamilton, New Product Management ...
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