Tom O'Toole, the charismatic founder of the famous Beechworth Bakery provides an insight into his business secrets of success. With no money and no formal education, Tom turned a failing little bakery in an isolated and dying country town with a population of 3,000 into a company with an annual turnover in excess of $12 million, serving over one million customers per year. The Beechworth Bakery has become one of the highest earning single bakery retailers in Australian history.
Tom O'Toole has a profound understanding of what makes a business successful, how to inspire staff and most importantly how to delight customers and keep growing the business and the satisfaction. This video book covers essentials of leadership, culture, motivation, marketing, teamwork and how to achieve best performance.