To Introduce Us to Companies and Brands
If there is one thing that can help us improve companies and make them more efficient and effective, it is the knowledge that others have gone out of their way to share with us. The following list is not exhaustive, but it is packed with vivid experiences and brilliant intellects. People who have learned and people who have taken risks. Theorists and practitioners who have helped us understand and make better decisions.
Aaker, David: Managing Brand Equity
Agell, Pere; Segarra, José Antonio: Escuchando la voz del mercado (Listening to the Voice of the Market)
Ahmed, Ajaz; Olander, Stefan: Velocity: The Seven New Laws for a World Gone Digital
Brandt, Richard L.: One Click: Jeff Bezos and the Rise of Amazon.com ...
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