O'Reilly logo

Brands That Dream: Only Companies That Dream Stand Out by Elisenda Serra Masip, Xavier Oliver Conti

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Good Stories

Good stories draw us in. They are narratives that transport us to different worlds; they let us live a different life for a few hours; they teach us; they help us grow and they move us. They are the kind of stories that leave their mark.

A well-constructed story keeps us wanting more and knows how to transport us – compliant, nearly hypnotized – across its pages from beginning to end. During the trip, we immerse ourselves in a world that is not our own, no matter how similar it may seem; it is the world of fiction, in which our imaginations are enriched and our curiosity – far from being satisfied – grows ever stronger.

Some stories have affected our lives, either because of the subject they deal with, the emotions they evoke, what ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required