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Brands That Dream: Only Companies That Dream Stand Out by Elisenda Serra Masip, Xavier Oliver Conti

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6. Surprise #6: Accumulating Does Not Give Us More, It Holds Us Back

The Information Age

Although the low-cost phenomenon has favored behavior whereby we as consumers do not have a problem with accumulating all types of things in our personal lives, there is also a revolution taking place in the business world that has brought about excessive and, in this case, totally inadvisable accumulation.

We are talking about the digital revolution, the apogee of telecommunications and the recent emergence of the information society, which are creating a world in which it is increasingly easier and faster to obtain any kind of data at any place or time. A problem that we have all suffered at some point in our daily lives is that of information overload, ...

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