Book description
Only brands that dream will stand, create a reputation and turn their customers into fans.Today, a company can only truly stand out if it has a dream – a shared dream with the capacity to touch us all. The potential of a dream has no limits, and any brand – as small as it may be – can stand out by chasing its dream. A dream can be found behind any activity, as mundane as it may seem.
Table of contents
- Foreword
- About the Authors
-
Part I The Surprises
- 1. Surprise #1: Differentiation or “Death”
- 2. Surprise #2: The Four Paths to Differentiation
- 3. Surprise #3: It Is Harder to Replace Something We Love
- 4. Surprise #4: We Have Three Brains, Not One
- 5. Surprise #5: The Low-Cost Revolution
- 6. Surprise #6: Accumulating Does Not Give Us More, It Holds Us Back
- Part II The Dream
- Epilogue
- Appendix: Books We Love
- Bibliography
- Acknowledgements
- The authors
Product information
- Title: Brands That Dream: Only Companies That Dream Stand Out
- Author(s):
- Release date: October 2014
- Publisher(s): Libros de Cabecera
- ISBN: 9788494239779
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