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Brands That Dream: Only Companies That Dream Stand Out

Book Description

Only brands that dream will stand, create a reputation and turn their customers into fans.Today, a company can only truly stand out if it has a dream – a shared dream with the capacity to touch us all. The potential of a dream has no limits, and any brand – as small as it may be – can stand out by chasing its dream. A dream can be found behind any activity, as mundane as it may seem.