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Brands & Rousers by Luis Gallardo

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Chapter Eleven

  

Think

“Stop and think. And then think on”

ROOSEVELT UNIVERSITY

THINK was a one-word slogan developed by IBM founder Thomas J. Watson, Sr. It appeared in IBM offices, plants and company publications in the 1920s and in the early 1930s began to take precedence over other slogans at IBM. It eventually appeared in wood, stone and bronze, and was published in company newspapers, magazines, calendars, photographs, medallions – even New Yorker cartoons – and it remained for years the name of IBM’s employee publication. You can still find echoes of Watson’s motto in the brand name of IBM’s popular notebook computers: the ThinkPad.

“IF YOU DON’T THINK ABOUT THE FUTURE, YOU CANNOT HAVE ONE.”

John Galsworthy, Swan Song, ...

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