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Brands & Rousers by Luis Gallardo

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Chapter Five

RevitalizingRevenues

“We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn’t be in this business.”

JEFF BEZOS, FOUNDER OF AMAZON

The next building block of a successful business is revenues; specifically, how best to establish a robust business model that generates profitable income. Understanding why revenue is critical to success is not hard: quite simply, without it, everything else is for nothing. Generating and maintaining revenue and looking for new sources while being alert to threats to current revenue streams should be at the heart of what leaders do. Revenue leads to growth, helps drive profitability and ensures sustained longevity ...

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