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Brands & Rousers by Luis Gallardo

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Chapter Four

The Ageof Reason

“When the mariner has been tossed for many days in thick weather, and on an unknown sea, he naturally avails himself of the first pause in the storm, the earliest glance of the sun, to take his latitude, and ascertain how far the elements have driven him from his true course. Let us imitate this prudence, and, before we float farther on the waves of this debate, refer to the point from which we departed.”.

DANIEL WEBSTER, UNITED STATES, SENATE, JANUARY, 1830

WITH GOOD REASON

Any attempt to build a business must start with the company’s purpose – its reason for existence. Everything else springs from this. You cannot create value, if you are not clear about your corporate values and purpose. It may ...

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