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Brands & Rousers by Luis Gallardo

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Chapter Three

Introducingthe Six Rs

“I believe that for every headwind we confront, there’s an equally powerful tailwind to be ridden. The trick is finding it.”.

MUHTAR KENT, CHAIRMAN AND CEO, COCA-COLA

This advice, from Muhtar Kent, sums up the combination of optimism and realism that drive the most successful companies. The challenges we face in business today are immense, complex and unremitting and require a great deal of skill and energy. Tackling them all is certainly not an easy task. However, by equipping ourselves with the right approach and capabilities, we will be better placed to find that powerful tailwind.

“WHETHER YOU THINK YOU CAN OR WHETHER YOU THINK YOU CAN’T, YOU’RE RIGHT!”

Henry Ford

This chapter introduces ...

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