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Brands & Rousers by Luis Gallardo

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Chapter Two

Value at Work

“The nature of things has stamped upon corn a real value, which cannot be altered by merely altering its money price.”

ADAM SMITH, THE WEALTH OF NATIONS

VALUE: WHAT IT MEANS …

“VALUE ISN’T THE NEXT BIG THING; IT’S THE ONLY THING … THE PATH TO VALUE MAY NOT BE EASY, BUT IT SHOULD, AT LEAST, BE CLEAR.”

The Value Habit, Deloitte

Having seen previously the way the world is changing, it is clear that there is an antidote that will help to sustain success through even the toughest of turbulent times: that is the ability to create value. In fact, as Adam Smith recognized, the ability to create value lies at the heart of successful business and commerce. For a price to be paid the object has to be valued; this ...

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