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Brands & Rousers by Luis Gallardo

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Chapter One

Leading inTurbulent Times

“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”.

CHARLES DARWIN, THE ORIGIN OF SPECIES

WHAT DO THE MOST SUCCESSFUL BUSINESSES HAVE IN COMMON? OF THE WIDE RANGE OF POSSIBLE ANSWERS, AN ABILITY TO ADAPT TO CHANGE IS SURELY ONE OF THE MOST SIGNIFICANT. THIS QUALITY IS MORE IMPORTANT NOW THAN EVER, WITH TURBULENCE INCREASINGLY BECOMING THE NORM FOR BUSINESSES, BRANDS AND EXECUTIVES WORLDWIDE.

There are two things we can say for certain about the future: it will be different and it will surprise. Given the competitiveness of global and local markets, the pace of change in business and the sudden emergence of unprecedented challenges ...

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