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Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself by Kyle Lacy, Erik Deckers

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11. Measuring Success: You Like Me, You Really Like Me!

So far we have dealt with building your personal brand and understanding the intricacies of telling your personal brand story, through blogging, Facebook, LinkedIn, Twitter, and a number of other tools. You’re now busily building your personal brand online, taking advantage of everything these tools have to offer your professional growth. But how do you know if it’s working? You need to measure the overall effectiveness of your personal brand on the consuming public. This is called metrics, analytics, and return on investment (ROI).

In short, you need to know the numbers.

The “numbers” define the success of a brand. In any company (large or small), the numbers drive strategy, creative thinking, ...

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