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Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself by Kyle Lacy, Erik Deckers

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7. Say Cheese: Sharing Photos and Videos

There’s an adage among social media marketers: “Photos do better than plain text; videos do better than photos.”

It’s also easily provable. Bloggers the world over can tell you that any post where they have a photo has a higher read/visit rate than a post without it. According to Jeremy Williams, interactive marketing manager at the Indiana Office of Tourism Development (where Erik is also a travel blogger), blog posts with photos get 25% more traffic than text-only posts, and posts with video gets 15% more traffic than posts with photos.

Why is that? Because we’re largely a visual-oriented society. Because we grew up watching television and seeing photos. Because Google has been pushing toward both video ...

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