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Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself by Kyle Lacy, Erik Deckers

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2. How Do You Fit in the Mix?

Can you remember at least one piece of information from Erik’s story from Chapter 1, “Welcome to the Party”? This is what Chris Brogan, one of the top branding and social media experts on the Internet (www.chrisbrogan.com), calls the storyteller’s promise. The storyteller’s promise is an agreement that the reader and storyteller/author make at the onset of a story.

What does a storyteller’s promise state? According to Brogan, it says, “I’m here as a consumer of your content (or your personal brand). You will give me what I’ve come to see/read/experience. You won’t try to trick me, unless that’s part of what I’ve signed up to see.”1 In this case, Erik’s storyteller’s promise is that he will tell you how to build ...

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