AAPPENDIX |
Recommended Reading |
Aaker, D.A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: The Free Press.
Aaker, D.A. (2001). Developing Business Strategies, 6th ed. New York: John Wiley Publishing.
Bayan, R. (1987). Words That Sell. Chicago: Contemporary Books.
De Chernatony, L., McDonald, M. (2003). Creating Powerful Brands. Oxford, UK: Butterworth Heinemann.
Dickey, L. (1994). The Franchise: Building Radio Brands. Washington, DC: National Association of Broadcasters (NAB).
Eastman, S.E., Ferguson, D.A., Klein, R.A. (2002). Promotion and Marketing for Broadcasting, Cable and the Web. Boston, MA: Focal Press.
Hiebing, R.G., Cooper, S.W. (1994). The Successful Marketing Plan: A Disciplined and Comprehensive ...
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