Contents
Design is the "in" mantra—so what does this mean exactly and why do you care?
How Michael Dell got egg on his face
Why "design or die" should be your new mantra
Welcome to "customer experience supply chain management."
Who are you?
What do you do?
Why does it matter?
Does your company matter?
Three questions you really have to answer truthfully if you care about your future
Lessons from some big name hits and misses
8 more questions you need to know the answers to
Would the world be a darker place without you?
What design can do for you
Don't just play the game—change the game!
How design communicates with people
How the design of products and services creates an emotional connection ...
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