Chapter 7. Five Stages of Business Evolution
"Everything is held together with stories. That is all that is holding us together, stories and compassion."—Barry Holstun Lopez, from an interview in Poets and Writers, Vol. 22, Issue 2 (March/April, 1994)
Everyone, and everything, has stories. You have stories. Your family has stories. Your neighborhood has stories. Your nation has stories. Your town or city has stories. The company you work for, or founded, or run has stories. The products, brands, and services you offer have stories. Viewed from a certain perspective, life and business are just exercises in collecting and editing stories, in building personal and commercial mythologies—nothing more and certainly nothing less. Too often, this collection ...
Get Branding Strategies for Success (Collection) now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
