References
Truth 3
Ind, Nicholas. Living the Brand: How to Transform Every Member of Your Organization into the Brand Champion. Kogan Page, 2001.
Truth 4
Hindo, Brian. "Monsanto: Winning the Ground War; How the Company Turned the Tide in the Battle over Genetically Modified Crops." Business Week, Dec. 17, 2007, p. 34.
Truth 5
Aaker, David A., and Erich Joachimsthaler. Brand Leadership. The Free Press, 2000.
Truth 6
Davis, Scott. Brand Asset Management: Driving Profitable Growth Through Your Brands. Jossey-Bass, Inc., 2000.
Truth 7
Travis, Daryl. Emotional Branding. Prima Publishing, 2000.
Truth 11
Aaker, David A., and Erich Joachimsthaler. Brand Leadership. The Free Press, 2000.
Truth 16
Ind, Nicholas. Living the Brand: How to Transform ...
Get Branding Strategies for Success (Collection) now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
