Endnotes
Chapter 3
1. Leander Kahney, "Inside Look at Birth of the iPod," Wired, 21 July 2004.
2. Tom Hornby and Dan Knight, "A History of the iPod," Orchard, September 2007.
3. Janice Steinberg, "The 800-lb. Gorilla," San Diego Union–Tribune, 19 January 2006.
4. Marty Neumeier, The Brand Gap: How to Bridge the Distance Between Business Strategy and Design (Peachpit Press, 2005).
Chapter 4
5. Lewis P. Carbone, Clued In: How to Keep Customers Coming Back Again and Again (Pearson, 2004).
6. www.designmuseum.org/design/jonathan-ive.
7. Frank Rose, "Seoul Machine," Wired, May 2005.
8. Ibid.
10. Target Corporation, http://sites.target.com/images/corporate/about/pdfs/cor_factcard_101107.pdf), 10 October 2007.
11. See Wikipedia ...
Get Branding Strategies for Success (Collection) now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
