Branding For Dummies, 2nd Edition

Chapter 9

Countdown to Takeoff: Launching or Relaunching Your Brand

In This Chapter

Preparing your organization before taking your brand public

Gaining internal buy-in

Writing your brand-launch marketing plan

Propelling your brand into the public arena

Whether you’re branding a new business or product, revitalizing an established brand, or rebranding with an all-new name, logo, and brand promise, when you’re ready to lift the curtain on your new brand, give the moment the fanfare it deserves.

That’s what this chapter is all about. It helps you launch your brand from the inside out, making sure you bring every aspect of your business into alignment with your brand promise, personality, and character before you raise the curtain and introduce your brand in your marketplace.

The upcoming pages lead you through the key phases of your brand launch: preparing for your brand debut, writing your brand-launch marketing plan, launching your brand internally, and moving your brand into the public eye.

Carpe Diem! Seizing the Opportunity to Put Your New Brand in the Limelight

When it comes ...