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Brand Zero by Jacky Tai

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Introduction

Today’s Start-Up, Tomorrow’s Big Thing?

If you are thinking of starting your own business, I have good news and bad news for you. The good news is that if you look at the big brands in most categories, they were start-ups at some point in the past. Established companies rarely, if ever, come up with the next big thing. This may seem like a paradox because the big boys have all the resources needed to create the next big thing such as money, people, expertise and experience.

Let’s take a look at some of the leading brands that have taken the world by storm.

The leading search engine today is Google. It was a start-up founded by Larry Page and Sergey Brin. It wasn’t a brand that was started by an established technology company like ...

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