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Brand Zero by Jacky Tai

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How Long Can You Burn?

This is a question that every start-up must address. As a start-up, you don’t have a proven business model and a stable source of revenue so you must plan for your brand’s funeral even before it has been birthed. Such is the nature of the unyielding and unforgiving business world. You need to figure out how long the business can go on for without sales because the scary thing is it might take a while for you to secure that first sale and even after that, the future will be uncertain.

WHAT IS YOUR BREAK-EVEN POINT?

The first step to figuring out how long you can burn is to understand what your break-even point is. The break-even ...

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