O'Reilly logo

Brand Zero by Jacky Tai

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

Watch Out For Those Banana Skins

Oscar Wilde, the famous Irish poet, once wrote: “Experience is the name everyone gives to their mistakes.” You can’t escape from making mistakes but they can teach you a lot. Even the big global brands make mistakes but some of these brands never seem to learn from them. Some may learn after enough time has passed, but then corporate amnesia sets in and they go back to making the same mistakes all over again. However, big corporations can often get away with mistakes because their size gives them some financial buffer. The rest of us should try to avoid stepping on the following 14 branding landmines that can kill ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required