O'Reilly logo

Brand Zero by Jacky Tai

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

Is Your Hammer Big Enough?

If you have read this far, you are probably someone who believes that having a strong brand is important for the success of a business. Earlier in this book, I defined what a brand is. A brand is simply an idea that exists in the minds of customers. If your brand is strongly associated with an idea – a great idea – then you have a strong brand. If your brand is not associated with anything, then sadly it is not a brand. In order for you to build a strong brand, you will need to know what the wall is, and you will need a hammer and a nail.

WHAT IS THE WALL?

The wall is simply the minds of your customers. If you want to ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required