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Brand Zero by Jacky Tai

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How Are You Going To Make Money?

Everybody starts a business to make money. Even if you start a social enterprise, you still need to make money. You need to make enough money to keep the business running. But even though all entrepreneurs are interested in making money, you will be surprised to find out that many entrepreneurs don’t spend enough time thinking about how to make money. They have a rough idea of how they want to make the money but that’s not good enough. Many entrepreneurs that I have met don’t have a solid and thoroughly thought-out business model. While that is dangerous for any business, it is lethal for a start-up because a start-up ...

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