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Brand Zero by Jacky Tai

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What’s Your Story, New Kid On The Block?

New brands burst onto the scene every day. Each one of these brands wants attention. But at the end of the day, only a small handful will be noticed. Even among those that get noticed, only a fraction will eventually become strong brands with a sustainable business. Look at it this way. Everybody is busy. Everybody is distracted. Everybody is too busy and too distracted to notice your tiny new brand. Unless you have a great story to tell them. People like stories. People will remember a good story. If they like your story, they will remember your brand.

What is your story?

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