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Brand Zero by Jacky Tai

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Why Should They Buy From You?

Imagine that one of your competitors asked you to buy the same product or service that you intend to sell, would you buy it? Put yourself in your customers’ shoes. If you were the customer and you were faced with the buying decision, would you buy what you are selling? Let’s be brutally honest here. In 9 out of 10 instances, the answer would be no because what you are selling is not unique. Your customers can easily get the same thing from someone else.

This is a very uncomfortable fact for any business owner or would-be business owner. Why should they buy from you? If your answer is something along the lines of “I ...

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