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Brand Zero by Jacky Tai

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Is There Light At The End Of The Tunnel?

Defining the monster that your brand is here to slay immediately gives your brand focus and credibility. It turns the brand into a hero. The next thing you need to do after that may seem a little strange since you haven’t even started the business yet. Once you have defined the monster, you need to articulate the end game.

What is the end that you have in mind for the brand?

•   Do you want to sell the brand to a larger company that could fit your brand into its value chain in five years’ time? I know of a lot of technology companies that were set up with the idea of selling out to Google, Microsoft or ...

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