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Brand Zero by Jacky Tai

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What Monsters Are You Here To Slay?

If you want your start-up business to have a better chance of surviving the critical first three years, you have to put yourself in the shoes of your customers. You have to behave like a customer all the time. The funny thing about many entrepreneurs is that when they want to buy something, they behave like customers. They look for the best deal. They negotiate like crazy. They scrutinise the brands that they are considering buying. However, when they want to sell something, they behave like entrepreneurs! That’s why some people simply don’t understand why their business cannot take off. You have to behave like ...

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