Brand You

Preface

You already have a brand. As Jeff Bezos, the founder of Amazon, once said: ‘Your brand is what people say about you when you are not in the room.’ However, most people do little to build their brands. They get on with their work, hoping someone will notice them. They may be talented, but they are not well known. They have weak brands that hold them back. A strong brand will transform your career. This book will show you how to build it.

You may object that you are not a brand of soap powder or a soft drink, so the principles of marketing do not apply to you. That is certainly true among your family and close friends. They know and appreciate your many facets. However, other people spend far less time getting to know you. It is best to ...