Archetypes

For your convenience, here is a summary of the archetypes:

The Caregiver Helps and protects from harm
The Creator Compelled to create and innovate
The Explorer Explores and discovers
The Hero Acts courageously to put things right
The Innocent Seeks purity, goodness and happiness
The Jester Has a good time but may convey a serious message
The Lover Finds and gives love and sensual pleasure
The Magician Transforms situations
The Ordinary Guy/Girl OK as they are; connects with others
The Outlaw Rebels and breaks the rules
The Ruler Takes control; creates order out of chaos
The Sage Helps people to understand their world

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