Brand You

Appendix: Case studies

The following case studies are based on our experience of advising clients. They have been altered to protect the clients’ identities. We hope these examples will give you some ideas for building your own brand.

The Information Technologist

David Royston-Lee met Paul while speaking at an international conference. Paul followed David’s recommendation to read Brand You and then contacted him for further assistance.

During their first meeting David realised that Paul was so busy at work that he had no time to concentrate on anything else. His first attempt at the exercises in Brand You was patchy. However, Paul had recently married and was expecting his first child. He now wanted to make rapid progress in his career. Like ...