Brand You

Conclusion

The best way to market yourself is to build your personal brand. However, you have to know what you are selling. In other words, you have to know yourself. For most of us, this is a lifelong voyage of discovery.

We hope you have found the exercises helpful. If you have skipped any, we strongly encourage you to go back and fill in the gaps. Discovering yourself is the most powerful way to learn; we have provided a framework to help you do so.

Here is a checklist to make sure you have completed the key steps:

• Identify your talents.
• Identify your values.
• Identify your unique combination of talents, skills and experiences.
• Develop a sense of purpose by clarifying your mission.
• Decide which archetype (or two) you are going to evoke consistently. ...