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Brand You by Mr. David Royston-Lee, Mr. John Purkiss

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Chapter 19

Getting started with social media

To get started with social media, we suggest you do the following right away:

  1. Purchase a domain name with your full name, if it is available, e.g. www.johnpurkiss.com, www.davidroystonlee.com. You can always use it to redirect people elsewhere.
  2. If you have not already done so, open accounts on Facebook, Google+, LinkedIn and Twitter, even if you have no immediate plans to use them. You may end up using only one or two of them. However, you may at some point want to use all four, in which case it will be helpful to have the same name across all the main platforms.
  3. Use your first name and surname if they are available. If not, choose an online name that is easily recognisable as you and can be ...

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