Brand You

Chapter 16

Building your network

Human beings have always had networks of relationships and contacts. However, these days many people’s networks change and grow faster than before, due to frequent job moves, geographical mobility and the internet. If you want to manage and build your brand, you have to manage and build your network. But how?

There are plenty of books and seminars on the subject of networking techniques. Yet many of us still feel uncomfortable about cultivating someone in the hope of getting something from them. This negative feeling is a poor way to start a relationship.

The importance of authenticity

Fortunately, there is a simple way to overcome this. The idea that you need to get something from someone is based on the ...