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Brand You by Mr. David Royston-Lee, Mr. John Purkiss

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Chapter 10

Telling your story

Once someone shows interest in what you do, you will need to tell your story.

Facts tell, stories sell

Most of us find it easier to remember a story than a series of facts. We tell stories about people as a way of illustrating their character or abilities. You can also tell a story about yourself that illustrates your talents, skills and/or experience in an authentic way.

Most finance directors in the UK are accountants in dark suits, aged between 30 and 60. Since every business above a certain size usually has a finance director, there are thousands of people who fit this description. If you asked them whether they were good communicators, practically all of them would say yes. This makes it difficult for a ...

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