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Brand You by Mr. David Royston-Lee, Mr. John Purkiss

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Chapter 8

Staying focused

Once you know your main archetype you can seek opportunities to evoke it. This will help you focus on your purpose and avoid being distracted. If your brand is a building then each successful project adds a storey. It will gradually become a landmark.

Jobs, businesses and short-term contracts are vehicles for pursuing your purpose. It is important to choose the right vehicle for you. However, some people apply for any job they have the faintest chance of getting. They risk ending up in a role that does not suit them. It is better to steer clear of employers who do not want what you enjoy doing most. You will save everyone a lot of time and trouble.

Focusing on your purpose and your archetype gives you scope to move ...

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