LIST OF FIGURES
PART I
1 ‘Summer Girl in Yellow’ Procter & Gamble’s Ivory Soap advertisement, 1896. Reproduced with consent from the Procter & Gamble Company.
2 The expanding middle class. Reproduced by permission of The Goldman Sachs Group, Inc.
3 Happiness and wealth. Reproduced by permission of Brookings Institution Press.
4 Consumer levels of concern. Sustainable Futures 2009/2010.
5 The role of business (and brands). Sustainable Futures 2009/2010.
6 Consumer propensity to reward and boycott. Sustainable Futures 2009/2010.
7 Consumer associations with sustainability. Sustainable Futures 2009/2010.
8 New consumer segments. Sustainable Futures 2009/2010.
PART II
9 Traditional brand behaviour.
10 Emerging Social Equity Brand behaviour.
11 Narrative-transparency continuum.
12 Drivers analysis #1. FMCG brand. Sustainable Futures.
13 Drivers analysis #2. Retailer brand. Sustainable Futures.
14 Path analysis #1. Sustainable Futures.
15 Path analysis #2. Sustainable Futures.
16 Prospect Theory. Reproduced by permission of The Econometric Society.
17 Product versus experience focus.
18 Latitudes of Acceptance.
19 Wellbeing vs GDP. Reproduced by permission of the new economics foundation (nef).
PART III
20 The three forms of social capital.
21 Bonding capital.
22 Bridging capital.
23 Bridging capital evolving to bonding capital.
24 Linking capital.
25 Social capital development process.
26 ‘Relationship matrix’. Reproduced by permission of Greenleaf Publishing. ...
