ACKNOWLEDGEMENTS
The idea for this book sprang from a trip we made to Stanford Graduate School of Business at the end of 2009. Between then and now there have been a number of people who have helped to shape the ideas into the pages that follow.
Firstly I would like to thank my co-author, Fernando Rodés Vilà, for his invaluable point of view, his unwavering interest in the area and his belief in the concepts that make up the book. Thanks must also go to Hernán Sánchez Neira for his support during the writing period. Nick Ceasar, at Ashridge, and Jon Alexander, formerly of Fallon, were instrumental in getting the premise straight in my head (even if they didn’t realize they were helping at the time).David Wood proved vital as a sounding board and head-scratcher when certain ideas needed polishing. Thanks also to Nico Muñoz, for his friendship and belief in this and other ideas. Thanks must also go to Prof. Hugh Wilson of Cranfield School of Management for his interest and support. At Wiley, I am extremely grateful for the constant and professional support of Claire Plimmer, Michaela Fay and Tessa Allen, and to Helen Heyes for her extraordinary eye for detail. Thanks also to Liz Draper for meticulously – and doggedly – sorting out all permissions and ensuring references were complete. Finally, I’d like to thank my family: Ness, for her constant support, belief and interest in the idea; Frederick for not managing to delete the entire manuscript with a single keystroke; and Leafy for ...
