INDEX
4Ps
5Is
interpretative nature
relationship matrix
SETs
social capital measurement
ten brands
see also ignition; imagination; inclusiveness; interconnectedness; interest
Aaker, Jennifer
activism characteristics
adaptation
addiction to consumption
advertising
brand behaviour
conflict
demand
firms
jeopardy
value-in-use
‘affective contrast’
Alexander, Jon
anticipated utility phase
Apple iPod
Ashworth, Tony
‘assessability’
asset capital
Asymmetrical Social Capital Era
attention
automotive industry
Bangladesh
banking
Barnett, Bill
beauty industry
see also Real Beauty campaign
belonging
benefits
Better Car programme
The Big Lunch, EDF
bonding social capital
balance
dialogue
education
GE
harmony
Social Capital Strategy
society
Starbucks
trust
Boots
Borden, Neil
Bourdieu, Pierre
Boutilier, R.
boycotting brands
BP see British Petroleum
brains
brand equity
brand health
brand locus
brand management
approaches
hybrid approaches
social capital approach
brand strategy
breadth of inclusiveness
bridging social capital
balance
dialogue
education
GE
Social Capital Strategy
society
Starbucks
British Petroleum (BP)
Broadbent, Tim
Burgess, Chris
buyer’s regret/remorse
Cadbury
capital
five types
see also social capital
car industry
causes
choice see decision making
climate change
coercive actions
coffee houses
cognitive phase see thought
Cohesive Balance
Coleman, James
collaboration
Commanders
‘commons’
communication
advertising
Corporate department
dialogue
identity-image gap
shared understanding ...
