Recommended Reading
Branding
Aaker, David A. Brand Relevance: Making Competitors Irrelevant. Jossey-Bass, 2011.
Gobé, Marc. Emotional Branding: The New Paradigm for Connecting Brands to People. Allworth Press, 2001.
Kelly, Francis, and Barry Silverman. The Breakaway Brand: How Great Brands Stand Out. McGraw-Hill, 2005.
Lindstrom, Martin. Brandwashed, Crown Business (September 20, 2011).
Lindstrom, Martin. Brand Sense. Free Press, 2010.
Lindstrom, Martin. Buyology, reprint ed. Crown Business, 2010.
Manners, Tim. Relevance: Making Stuff That Matters. Portfolio Hardcover, 2008.
Murry, Brian H. Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena. AMACOM, 2003.
Trout, Jack. Differentiate or Die: Survival in Our ...
Get Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
