Chapter 8

1. Nick Beams, “Ford and GM Debt Reduced to Junk Bond Status,” World Socialist website, May 9, 2005, http://www.wsws.org/articles/2005/may2005/gm-m09.shtml, accessed August 25, 2011.

2. Ibid.

3. Ian Swanson, “Rejecting Bailout Wins Political Capital for Ford,” January 27, 2010, The Hill, http://thehill.com/homenews/administration/78211-rejecting-bailout-wins-political-capital-for-ford, accessed August 25, 2011.

4. Associated Press, “McDonald’s Pushing Salads and Pedometers,” April 15, 2004; Diet & Fitness MSNBC.com, http://msnbc.msn.com/id/4749559/, accessed August 25, 2011.

5. Agence France Presse, “Michelle Obama Happy with McDonald’s Menu Shift,” July 11, 2011, http://news.yahoo.com/michelle-obama-happy-mcdonalds-menu-shift-171330772.html ...

Get Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.